Read the caseVulcano xCampagnolo
Services
social media managementbrand strategycommunication campaignvideo & film making
client
Campagnolo
role
- BrandingArt DirectionCommunication CampaignSocial Media Management
date
Oct 2024
ABOUT THE PROJECTFor over eighty years, Campagnolo has been a leader in road cycling innovation, known for its technical excellence and engineering design. This historic brand merges tradition, craftsmanship, and advanced technology. Partnering with Vulcano, they aim to provide cyclists with a dynamic and stylish content experience.
SUPER RECORD S WIRELESS CAMPAIGN
We curated the campaign for the special edition of the iconic Super Record. A version with an innovative and refined aesthetic, combining a performance-focused design with a special full matte black finish, and offering a new range of configurations to ensure precision and smoothness for various riding styles.
For the campaign, which was featured across all major media platforms, we focused on the concept of inner struggle and the tension that every athlete experiences during their daily training, developing a creative message centered on “Strive for something Special”.
GOALS AND NEEDS
Through the communication campaign and the seamless optimization of captivating digital content, we have strengthened Campagnolo's online and offline presence and redefined its identity to appeal to a broader, more diverse audience.
Our vision? To transform Campagnolo by infusing it with new life, making it more contemporary and appealing to a new generation of cycling enthusiasts, and creating an aura that resonates with both professional cyclists and bike lovers of all levels.
OUR RESULTS
Our journey began with a thorough and detailed analysis of the existing, exploring strengths and areas for improvement. Vulcano's guidance spans from defining and managing social media channels producing photo and video shootings and collaborating on the design of the apparel collection.
We developed a clear vision for brand repositioning, outlining an integrated and engaging content strategy designed to evoke emotions and passions. From the visual tone to the editorial line, everything was meticulously crafted to capture the energy of the brand and convey the pure essence of Campagnolo.
