Read the caseVulcano xAW LAB
AW LAB
- Web DesignUX/UI Design
Aug 2024
AW LAB aimed to elevate the online shopping while staying true to their reputation in fashion sportswear.
The main objectives included redesigning the website and reflecting the new physical store concept as well, strengthening the brand’s online presence, and creating a design tailored to a young female audience. Ensuring a seamless and engaging user experience that mirrored the vibrant ambience of the physical stores was crucial.
In Vulcano we used an agile methodology, that enabled a swift and efficient redesign process. The project was divided into several sprints, each concentrating on specific elements such as UI kit, menu, product pages, etc.
This approach ensured rapid, structured progress, immediately enhancing navigation and user experience.
The new design enhanced AW LAB's brand appeal, particularly resonating with young female shoppers, and significantly increased engagement and satisfaction among all users. Ongoing post-launch support and comprehensive image upload guidelines streamlined content management.
We've redesigned a seamless shopping experience that aligns with the aesthetics of the physical store, creating an online space where you can freely express your personality and go beyond simple trends.
ROGER GRAELL, Chief Digital Officer, Bata Group“This is a major advancement in brand expression and CX, proven by increased customer engagement and a notable uplift in conversion rate. The immersive, large images make it really enjoyable to buy your favorite sneakers. I’m proud of the dedication and collaboration that enabled this transformation.”
