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Vulcano x Marco Bicego

UX & UIdigital brand guidelinesphoto shooting

Marco Bicego

    Web Design

Mar 2022

ABOUT THE PROJECTMarco Bicego, the well-known Italian fine jewellery brand renowned for its collections inspired by the organic shapes of nature, has entrusted Vulcano with the design of its new institutional website, integrated with its online store, fully responsive and now active throughout Europe.
iPad tablet landscape

“E-commerce is becoming an increasingly central feature in the omnichannel experience the company aims to offer its customers, not only as a retail channel, but above all as a platform for providing information, content and storytelling.”

MARCO BICEGO - founder and creative director
E-COMMERCE PHOTO SHOOTING - In collaboration with Marco Bicego's Creative Team

The comprehensive restyling of the website has succeeded in strengthening the brand’s positioning on the digital scene, offering a smoother browsing experience able to illustrate the exclusive nature of the brand and thus boost its recognisability.

A simple, intuitive user experience is able to enhance the appeal of the product.

Conceived for a multi-device browsing experience, the website is extremely user-friendly, simply and clearly highlighting the story of the Marco Bicego brand: from its history and craftsmanship expertise to its collections and styles, as well as the fine jewellery creations that are the pride of the brand.

The new website offers a global showcase that illustrates the essence of the brand and invites visitors into the world of Marco Bicego, aided by an improved user experience and a perfect blend between the functional and the experiential and emotional dimensions.

In addition to leading the production of images for e-commerce, we worked closely with Marco Bicego's Creative Team to develop the strategy for the global communication campaign, beautifully captured through Giampaolo Sgura's lens.

Global Advertising Campaign - Gianpaolo Sgura shoots Sara Sampaio