Vulcano x Marco Bicego
Marco Bicego
- Web Design
Mar 2022
MARCO BICEGO - founder and creative director“E-commerce is becoming an increasingly central feature in the omnichannel experience the company aims to offer its customers, not only as a retail channel, but above all as a platform for providing information, content and storytelling.”
The comprehensive restyling of the website has succeeded in strengthening the brand’s positioning on the digital scene, offering a smoother browsing experience able to illustrate the exclusive nature of the brand and thus boost its recognisability.
A simple, intuitive user experience is able to enhance the appeal of the product.
Conceived for a multi-device browsing experience, the website is extremely user-friendly, simply and clearly highlighting the story of the Marco Bicego brand: from its history and craftsmanship expertise to its collections and styles, as well as the fine jewellery creations that are the pride of the brand.
The new website offers a global showcase that illustrates the essence of the brand and invites visitors into the world of Marco Bicego, aided by an improved user experience and a perfect blend between the functional and the experiential and emotional dimensions.
In addition to leading the production of images for e-commerce, we worked closely with Marco Bicego's Creative Team to develop the strategy for the global communication campaign, beautifully captured through Giampaolo Sgura's lens.
