Vulcano x Vibram
Vibram
- Web Design
Jan 2022
Seeking to solidify its position as the ultimate destination for sports enthusiasts, mountain lovers, and adventurers alike, Vibram approached Vulcano. The goal was to overhaul its online presence, infusing it with a unique narrative that resonated with its audience while highlighting its eco-friendly ethos and innovative products.
Vulcano redefined Vibram's brand story and online identity, seamlessly blending sustainability with innovation. Recognizing the importance of authenticity, we curated compelling short films showcasing Vibram's eco-friendly products and values overseeing the entire project, from campaign design to talent selection, ensuring excellence at every step.
Central to the project was the redesign of Vibram's website, turning it into a hub for sports and nature enthusiasts. Through intuitive navigation and engaging content, we crafted an enhanced Information Architecture (IA) that effectively communicated brand’s values. This strategic overhaul not only enhanced the brand but also positioned the website as a key component of Vibram's communication strategy, setting a new industry standard.
By aligning Vibram's digital touchpoints with a unified visual language, we created coherence across all platforms, further reinforcing the brand's identity and appeal. In partnership with Vibram, Vulcano successfully established the company as the premier destination for adventure seekers, reaffirming its position as a leader in outdoor innovation.
