Founded in 1975 by Dini’s family, Paul&Shark, synonymous with Made in Italy elegance and style.
Paul & Shark entrusted Vulcano with the design of the new ecommerce website’s design.
Starting from the core brand elements, Vulcano developed the whole new digital corporate identity.
All the visual assets, both product and editorial images, were rearranged in order to adapt to the new visual and guidelines.
The layout of the new e-commerce has been designed to give the right space and the flexibility to the new assets and to ensure a strong and consistent user experience.