Vulcano is communication partner of the Digital Innovation Observatories of Politecnico di Milano, the reference point for Digital Innovation in Italy that integrates research, communication and continuous updating activities.
Vulcano produced a collection of video interviews about HR and digital transformation, conveyed through a Linkedin editorial calendar. The video campaign anticipated the conference during which the results of the annual research were presented.
Vulcano led a real training course with Observatories in the definition and development of new communication languages, focusing in particular on the creative direction for video production and the creation of multimedia content.
Vulcano also took care of the visual identity of the brand redesigning the logotype and defining the brand guidelines to give a fresh and contemporary image to Observatories.