The south of Tuscany hosts a festival that encompasses art and music in a single universe: Hypermaremma.
This year the festival reaches its third edition, paying homage to emerging and contemporary artists in the pristine landscapes and the seaside villages of central Italy.
The 2021 edition traces a constellation of great works and installations that offer new points of view through the stories and experiences of those who cross the conceptual perimeter of the event: a collection of works scattered throughout the Tuscan Maremma and beyond, needing dimensions other than the physical one to be fully communicated.
The immediate harmony between Hypermaremma and Vulcano is the result of a common vision on an artistic, innovative and human level, values that acted as seals to the collaboration.
The redesign of the virtual dimension of the exhibition was entrusted to digital designer and artist Ivan Dal Cin, who was able to express the soul and purpose of Hypermaremma through a digital experience, immediately enthusing the customer.
Some key points of the design:
- the color that characterizes the insignia of the typical countryside festivals of the area is elevated and made unique on the site through the contrast played with the dark theme of the map and the background of the pages;
- the map of the event is used as an interactive tool to explore the territory and discover the geography of the installations;
- an artistic extension in which it is possible to enjoy intangible projects designed exclusively for the web.
The result is a user experience that celebrates the value of territoriality and delivers an engaging virtual image.
The trust in the Vulcano’s communicative expertise becomes an opportunity to shape a lively collaboration enriched by Ivan’s artistic approach, creating a digital intervention from which Hypermaremma’s online communication starts.
Ummaremma is a site-specific art fiction, it is social sculpture as an anthropic map, it is the hybrid representation of an alien place of our time.
“24 short stories, testimonies of those who live the Maremma in the present in all its facets, were collected in the area during the pandemic. Each story brings with it an object, an image, or a work of art that makes it visible and physical. Often these are unusual objects, far from an imaginary that would have them simple or traditional, because in reality every place is now hyper-connected with many others, on several levels.
Begun as a small ethnographic research, I soon realized the inadequacy of the bare document and the need for the inhabitants to stage themselves as characters in their stories. Widespread auto-fiction, which reveals the hybridization in progress between vernacular culture and the non-linear languages of an accelerated contemporaneity.”
Ivan Dal Cin
Working with Hypermaremma it is understood that the festival is not only a link between art and the territory, but it is a galaxy of stories, a cosmos of points of view and the ether in which the project, passion and nature of the event give rise to a collaboration that goes beyond expectation.