An international group and one of the main global players in the small household appliance sector, De’Longhi Group is a unique hub that ties together De’Longhi, Kenwood, Braun, Nutribullet, Ariete and Eversys, each with its own distinctive identity: for this reason, De’Longhi Group needed to merge the LinkedIn communication strategy of its brands under a single digital roof.
Vulcano was able to launch a social media management activity starting from shared objectives and needs, building a global LinkedIn strategy capable of responding to the governance needs of the group in compliance with brands and regions.
The first step of applying the project was to define and set the new architecture of the pages. Subsequently, the “Life” section was planned and activated to promote the corporate culture of the group and give each region the opportunity to tell its own peculiarities and attract new talents.
Through the creation of a content strategy and an editorial plan with weekly publications, Vulcano supported De’Longhi Group in the day-by-day management of its LinkedIn communication, always respecting the objectives and needs of the singular brands, functions and regions.
In support of the entire editorial plan, Vulcano also dealt with content production, from copywriting to social graphics, promoting the project internally through a series of videos and communication campaigns aimed at launching the new look of the LinkedIn page and, at the same time, directly involve employees in the social communication of the brand.
A tailor-made communication strategy designed to be passed into the hands of the customer, without interrupting that continuous knowledge exchange and consulting approach that characterizes every successful relationship.