A message of sustainable beauty as well as the care for nature and its ingredients, a “naïve” soul which emerged during the design phase of the ecommerce site.
Vulcano conceptually interpreted the values of the brand in order to apply them to the graphic design of the website.
The creative direction of the photo shooting defined the guidelines for the product shots, in which the classic still life was “relaxed” and personalized through distinguishing marks.
The choice of a marked shadow and a cold, professional background creates a backdrop which extends to the whole website pages and allows the products to emerge within what becomes their natural context:
the Davines ecommerce site and lifestyle.