Vulcano | Bisol

Vulcano created for Bisol a land art project in collaboration with artist Matteo Attruia. A site-specific installation that met the communication needs of this historic Prosecco winery to tell its story and the fundamental relationship with the territory. “Lì Bella” is a giant level that measures the slope of the hill and center the “bubble” following the natural perfection of the soil that hosts it. The project has been developed with an omnichannel marketing plan including dedicated events, merchandising and social campaigns.